Tuesday, February 3, 2015

PUMA X Atmos



PUMA has collaborated with influential Japanese retailer Atmos, to create a unique take on this classic from the archive. The PUMA Disc is unique; the distinctive no-lace system makes it one of the most head turning styles in the PUMA archive.



As a fashion stylist, I'm attracted to the neon colors and the unique design!



During the sneaker boom in the late 80s to 90s, PUMA’s was at the forefront of technical innovation introducing the advanced cushioning technology Trinomic. The revolutionary Disc System was launched in the performance market in 1989 and is since fast becoming an icon through Sportstyle.

Atmos opened their first shop in Harajuku in 2000. "Sneaker as Fashion" as its theme, a huge sneaker wall is filled with carefully selected sneakers from around the world. Atmos showcases the trend of Tokyo's sneaker culture via collaboration and exclusive lines with various brands and test launch of new products and marketing.

The PUMA x ATMOS “The Sun And The Moon” colourway highlights a plush black upper matched with purple accents at the cage topped by an orange Disc at its center, symbolizing the sun. A speckled mid rest below, while a glow-in-the-dark multi-colored outer seals the deal underneath.


The collaboration is available from premium global retailers now!

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